- Seasonality. Seasons have a significant impact on consumer demand. Winter jackets, summer dresses, autumn accessories - matching the assortment to the season is a key factor in successful sales. - Fashion trends. Following current fashion trends is often an incentive to purchase. Consumers strive to purchase items that are in line with the latest trends. - Economic situation. Economic stability, income levels and unemployment influence purchasing power and therefore the demand for clothing. - Marketing and advertising. Effective marketing campaigns, promotions and customer acquisition strategies can stimulate demand for specific brands and products. - Sociocultural factors. Social demands, cultural norms and social movements can influence fashion preferences by influencing the demand for certain styles and types of clothing.
